Most agencies know how to manage a social media calendar. Very few understand how to manage one for a brand that operates in a regulated environment, where claims require substantiation, where professional and consumer audiences have fundamentally different expectations, and where a single non-compliant post can create real problems. CHM builds social media strategies that are genuinely informed by your regulatory context, your audience dynamics, and the specific channels where your customers, whether they’re veterinarians, farmers, healthcare professionals, or pet owners, actually pay attention. In English and in French.
• Audience-informed platform selection (LinkedIn for professional, Facebook and Instagram for consumer)
• Competitive analysis of how similar brands show up in your category
• Bilingual channel strategy for English Canada and Quebec audiences
• Campaign calendar aligned with product launches and key industry events
• Social content developed with regulated industry compliance in mind
• Branded and unbranded content for dual-campaign strategies
• Bilingual content developed natively in English and French
• Graphic, video, and carousel content for each platform’s format requirements
• Monitoring and response management for comments and direct messages
• Community-building through meaningful engagement with your audience
• Issue identification and escalation for any sensitive regulatory or reputational questions
• Influencer and industry partner content coordination where relevant
• Monthly performance reports covering reach, engagement, and follower growth
• Content performance analysis, what’s working and what to do differently
• Audience insights and behaviour tracking
• Campaign-specific reporting tied to business objectives
Consumers don’t just buy from brands, they follow, like, share, and talk about them. Your social presence is often the first (and most frequent) touchpoint. That means your brand’s tone, visuals, and content need to work hard to connect authentically. We help brands become part of the conversation, not just another post in the feed. The result? More loyal followers, stronger engagement, and a social presence that reflects who you really are.
