Effective media isn’t about spending more, it’s about spending smart. We plan, buy, and manage media across every channel relevant to your audience: digital, social, print, radio, trade publications, and vet or HCP-specific placements. With nearly five decades of media experience in regulated industries, we know where your audience pays attention and where your budget actually moves the needle. We’ve managed national Canadian campaigns in English and French, across consumer and professional audiences, for brands where compliance and credibility are non-negotiable.
• Audience-first channel selection across digital, print, radio, and trade media
• Bilingual media strategy for English Canada and Quebec markets
• Campaign calendar aligned with product launches, seasonal cycles, and regulatory windows
• Competitive media landscape analysis
• Digital media buying: Meta, Google, LinkedIn, and category-specific platforms
• Veterinary and HCP publication advertising (trade and professional media)
• Radio and out-of-home placements for national and regional campaigns
• Print media for regulated industries where print still drives results
• Day-to-day campaign management across all active channels
• Budget pacing and real-time optimization
• A/B testing of placements, audiences, and creative
• Mid-campaign pivots based on performance data, not gut feeling
• Regular performance reports tailored to your review cadence
• Platform-by-platform results with plain-language commentary
• ROI and efficiency metrics across the full campaign
• Post-campaign analysis and recommendations for the next buy
In regulated health and pharma marketing, media decisions carry compliance implications as well as strategic ones. The platforms you choose, the audiences you target, and the placements you select all need to work within the bounds of what your brand is approved to say and where it’s approved to say it. CHM has been navigating this landscape for nearly five decades. We don’t just buy impressions, we build media plans that deliver compliant, credible, measurable results in the Canadian market.
