Anyone can produce content. Very few can produce content that is accurate, approvable, credible to a professional audience, and genuinely engaging to a consumer audience, all at the same time, in both English and French. We've spent nearly five decades producing exactly that kind of content for animal health, pharma, pet nutrition, agriculture brands, and beyond in Canada. From veterinary educational materials and detail aids to digital campaigns and disease awareness content, we understand the constraints and how to create within them without losing the story.
• Campaign copy for digital, social, print, and trade channels
• Detail aids and clinical sales tools for vet and HCP audiences
• Patient and pet owner education content
• Bilingual copywriting developed natively in English and French, not translated
• Unbranded disease awareness campaigns for regulated product categories
• Condition education content for professional and consumer audiences
• Trade and conference materials, posters, handouts, booth content
• Continuing education content for veterinary and health professional audiences
• Social media content for LinkedIn, Facebook, and Instagram
• Email campaign copy for HCP, vet, and consumer lists
• Website and landing page copy that is optimized for search and AI visibility
• Blog and thought leadershipcontent that builds category authority
• Content audit of existing assets and identification of gaps
• Editorial calendar aligned with product launches, seasonal cycles, and campaign flights
• Audience segmentation to match content type to audience need
• Content performance framework so you know what’s working and what isn’t
A general agency can produce content. A regulated industry content partner produces content that moves through approval, resonates with a professional audience that has a low tolerance for vague claims, and speaks authentically to a consumer audience at the same time. CHM has been doing this in both official languages for nearly five decades. That experience isn’t something you can replicate with a brief and a content brief template, it’s built from decades of understanding what works and why.
