The strongest brands in regulated health and pharma aren’t built on the loudest campaigns, they’re built on clarity, credibility, and a story that earns trust with professional and consumer audiences alike. We help you define what your brand stands for, how it’s positioned in a competitive market, and how to communicate that positioning in language that works within your compliance requirements. After nearly five decades of brand work in animal health, pet nutrition, agriculture, and regulated consumer categories, we know how to find the story that’s both compelling and approvable.
• Competitive positioning analysis within your category
• Brand differentiator identification and articulation
• Positioning statements developed for professional (HCP, vet) and consumer audiences
• Regulatory and compliance review of positioning claims
• Brand voice development aligned with your audience and regulatory environment
• Core messaging hierarchy for campaign and sales use
• Bilingual messaging developed natively in English and French
• Claim substantiation guidance for regulated product communications
• Brand narrative development for product launches and rebrands
• Dual-audience storytelling frameworks (professional and consumer)
• Unbranded disease awareness and education campaign narratives
• Campaign-level story arcs that work across channels and over time
• Visual tone and direction aligned with brand strategy
• Creative brief development for design and production teams
• Brand consistency review across campaign materials
• Guidance on visual approach for vet clinic, trade, and digital environments
In categories where what you can say is constrained by regulation, how you say it becomes everything. The brands that win in animal health, pharma, and agriculture aren’t the ones that spend the most, they’re the ones with the clearest story, the most credible positioning, and the discipline to communicate it consistently across every audience and channel. CHM has been building those brands for nearly five decades. We know the difference between a brand story that resonates and one that stalls in the approval process.
