Analytics & Performance

Know what’s working, what’s not, and why, so your next move is always smarter than your last.

You can’t improve what you can’t measure. Our Analytics & Performance service helps you understand how your marketing is performing in real time, across every platform. From audience behavior to campaign ROI, we turn numbers into insights and insights into strategy. We don’t just provide data, we provide clarity. Because great decisions are built on knowing what actually works.

What's included

Performance Reporting

  • Platform-by-platform campaign performance
  • Conversion tracking
  • Weekly or monthly reports based on your needs
  • Goal Tracking & Attribution

  • KPI alignment (awareness, engagement, conversion, retention)
  • Custom-built dashboards (GA4, Meta, etc.)
  • Multi-touch attribution models (know what’s really driving sales)
  • Audience Insights & Behaviour

  • Heatmaps, bounce rates, scroll depth
  • Channel comparison
  • Funnel analysis
  • Ongoing Optimization

  • A/B testing strategy & execution
  • Performance audits
  • Data-informed decision making across services
  • When would I want this?

    Most campaigns don’t fail due to bad creative, they fail due to a lack of clarity. At CHM, we don’t guess. We monitor performance in real time and use that insight to make smarter moves, optimize spend, and keep your brand ahead of the curve. With marketing getting more competitive by the week, your best advantage is understanding what’s actually happening, and knowing how to pivot fast.

    Have a project you want to move forward? Maybe we can help.