From Pfizer and Schering-Plough to Merck, Zoetis, Merial, and Boehringer Ingelheim, CHM Communications has spent nearly five decades building regulated animal health campaigns in Canada. We understand the vet channel, the compliance requirements, the dual-campaign model, and the difference between marketing to a veterinarian and marketing to a pet owner. We’ve been doing this since before most marketers were even born.
The companion animal category demands a dual-audience approach: campaigns that educate and motivate veterinarians, and campaigns that reach pet owners where they make decisions. We’ve built both, branded product launches, unbranded disease awareness campaigns, vet clinic point-of-purchase materials, digital and social campaigns, rebate and loyalty programs, and bilingual national executions.
Livestock marketing requires a fundamentally different approach from companion animal, producer audiences, trade media, field sales support, and technical credibility that earns respect in barn and field. CHM has produced large animal campaigns across cattle, swine, equine, and poultry categories for major animal health companies operating in Canada. We understand the seasonal rhythms, the distributor channel, and what a producer actually reads.
Livestock marketing requires a fundamentally different approach from companion animal, producer audiences, trade media, field sales support, and technical credibility that earns respect in barn and field. CHM has produced large animal campaigns across cattle, swine, equine, and poultry categories for major animal health companies operating in Canada. We understand the seasonal rhythms, the distributor channel, and what a producer actually reads.
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