Agricultural marketing in Canada operates in a regulated environment with its own compliance requirements, a producer audience that values technical credibility over creative flair, and a bilingual market where Quebec represents a fundamentally different opportunity than the rest of the country. CHM has worked with major crop protection and seed companies in Canada, bringing the same regulated marketing rigour we developed in animal health to an industry that has equally high standards for accuracy, compliance, and audience respect.
Crop protection products require marketing that leads with science and earns the trust of producers who make decisions based on efficacy data, not lifestyle advertising. CHM has produced crop protection campaigns for major agricultural companies operating in Canada, with an understanding of the regulatory requirements, the distributor and retailer channel, and the seasonal rhythms that define when and how producers engage with marketing. Technical credibility is the foundation. Everything else is built on top of it.
Seed company marketing in Canada is as much about corporate reputation as it is about product performance, particularly in Quebec, where the relationship between a seed company and the farming community is built on trust, local presence, and genuine bilingual communication. CHM developed a corporate brand campaign for Pioneer Hi-Bred in Quebec, designed to strengthen their market presence and reputation among Quebec producers. Bilingual execution was not an add-on, it was the foundation of the brief.
Seed company marketing in Canada is as much about corporate reputation as it is about product performance, particularly in Quebec, where the relationship between a seed company and the farming community is built on trust, local presence, and genuine bilingual communication. CHM developed a corporate brand campaign for Pioneer Hi-Bred in Quebec, designed to strengthen their market presence and reputation among Quebec producers. Bilingual execution was not an add-on, it was the foundation of the brief.
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